Posts made in April, 2013

Why use stories in your videos? Comments Off on Why use stories in your videos?

Why use stories in your videos?

• You may be tempted to just get the facts out about your cause. But it’s stories that make us care. • Our minds process information best when it’s in story form. We remember what we see and hear...

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Favorite books about strategic communications Comments Off on Favorite books about strategic communications

Favorite books about strategic communications

Some favorites I keep going back to: “Made to Stick,” by Chip Heath and Dan Heath. I wish everyone launching a video project would first read this book. “Presenting to Win,” by Jerry...

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10 Quick Tips for the Best Videos Comments Off on 10 Quick Tips for the Best Videos

10 Quick Tips for the Best Videos

1. Plan! Lay a good foundation. Know your goals. 2. Know your audience. What moves them? 3. Be a good a student. Learn what works in video, and what doesn’t. 4. Video is not like print. It’s a...

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