Helpful Articles

Mary is a freelance video producer in Seattle. She creates videos for you that help your business or nonprofit grow. Visit her LinkedIn page, and see her videos on Vimeo. You can reach her at Mary@MaryJPeterson.com.

A collection of tips to help you be a great communicator. Video production, social media, marketing, and the art and science of communication.

Ten types of fundraising videos that work, and three that don’t

Posted by on 12:43 pm in Blog | Comments Off on Ten types of fundraising videos that work, and three that don’t

Ten types of fundraising videos that work, and three that don’t

Are you planning your next fundraising video? Look at your donor cultivation cycle. Where could you use a boost? Here are 10 ideas to get you rolling.   1. The Big Picture Video: Your “must have” video Prospective donors will first check your website. That’s why a professional looking website is critical. And a video on your homepage can be your most valuable donor cultivation tool — grabbing attention, engaging and evoking emotions. This is your “why” video: why the cause is important to people’s lives, why your organization is on track...

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Fundraising videos 101: Primer about effective videos, and ROI

Posted by on 10:29 am in Blog | Comments Off on Fundraising videos 101: Primer about effective videos, and ROI

Fundraising videos 101:  Primer about effective videos, and ROI

Fundraising videos can be a powerful tool, when done right. Some advice… When you have a problem with donor retention, you have an expensive problem. Most likely you can pinpoint the reason. It’s lackluster donor communications. Donors fail to make an emotional connection. They lose interest. But through video, you can nurture donor relationships. Every donor needs to connect You devote staff time for one-to-one communications with major donors. That’s essential. But even small and mid-range donors need a personal connection....

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How the art of Ted Talks can improve your videos

Posted by on 11:20 am in Blog | Comments Off on How the art of Ted Talks can improve your videos

How the art of Ted Talks can improve your videos

Ted Talks show that you can mesmerize an audience through words. So I bought a copy of “Ted Talks: The Official TED Guide to Public Speaking,” by Chris Anderson, the head of TED. Some highlights… I like his description that public speaking “is the key to unlocking empathy, stirring excitement, sharing knowledge and insights, and promoting a shared dream.” Make that a goal for your video. He emphasizes you are taking your audience on a journey. You are their tour guide. Begin at their starting point. If you start just from your own point...

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Trends in videos for business

Posted by on 10:10 am in Blog | Comments Off on Trends in videos for business

Trends in videos for business

Video keeps growing and growing The future of marketing is online indeed. And video on your website sets you apart. Video is sticky – it engages your audience. And it boosts your Google ranking. Most web traffic today is video. Cisco Systems predicts video data will make up 84% of all Internet traffic by 2018. Watching video on smartphones and tablets is doubling and tripling. Mobile video is a rising trend. First, craft a strategy for your video Science has proven the effectiveness of video, yet video is no silver bullet. You need to be...

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Use SEO in video marketing for nonprofits and businesses

Posted by on 12:47 pm in Blog | Comments Off on Use SEO in video marketing for nonprofits and businesses

Use SEO in video marketing for nonprofits and businesses

How do you use video SEO…VSEO? First, you need to keep up on the mysterious and ever-changing algorithms of YouTube and Google. And it is ever changing. Here are some tips I’ve collected on VSEO for video marketing with organic search. What’s most important for page ranking Reactions. Are your videos getting comments, likes and shares, along with subscriptions to your YouTube channel? Most important is gaining subscriptions. Second most important are likes. How do you boost these numbers? You need to ask for it from your viewers. In YouTube,...

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Video trends in online marketing

Posted by on 4:23 pm in Blog | Comments Off on Video trends in online marketing

Video trends in online marketing

(Posted 2016) Everyone wants that elusive viral video. But actually, just adding video into your marketing plans can do wonders. It’s time for you to make video a priority in 2016. Some trends… The big picture: Cisco predicts that video will make up 69 percent of all consumer internet traffic by 2017. It’s hard to find a statistic that doesn’t show web video is booming. Now every major social media network is making video a priority: Facebook, Twitter’s Vine, Instagram, Periscope, and on and on. Facebook has some 8 billion video views...

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Is it facts or stories that move us to action?

Posted by on 10:21 am in Blog, Uncategorized | Comments Off on Is it facts or stories that move us to action?

How do you craft your marketing message for a video? New research on human rights campaigns found that personal stories are powerful. If you need someone to take action – such as donating or signing a petition – you must focus on a personal story. What about supporting facts? Well, here’s what the study found: An individual case or story makes the greatest impact. If you just provide the facts, or focus on your organization, that is generally ineffective. If you combine both story and facts, it does not hurt the results, but it also was...

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Two quick tips for better videos

Posted by on 2:19 pm in Blog | Comments Off on Two quick tips for better videos

1.  DoGooder site by See3 communications in Chicago collects some great cause videos. Browse their site for inspiration. 2. Enroll in Introduction to Public Speaking on Coursera. No matter what your field of work, we all work in communications. Dr. McGarrity at the University of Washington presents one of the most helpful and entertaining courses you’ll find on the web. And it’s free. You can skip over sections where you are asked to create speeches. Nonprofits will find great advice in the part about persuasive speeches. You can...

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Camera’s miniature effect tried on Norway’s Nærøyfjord

Posted by on 2:46 pm in Blog | Comments Off on Camera’s miniature effect tried on Norway’s Nærøyfjord

Just returned home from a great vacation in Norway. Instead of taking my expensive camera, I bought a Lumix DMC-ZS25 – great choice for taking quick personal pictures and videos on the run. The camera has an amazing “miniature effect” that’s usually created with an expensive tilt-shift lens used in architectural photography. That lens gives perspective control…so a building does not feel like it’s falling backwards…and a tilt feature that controls depth of field. Trying to think of creative ways to use this...

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Are nonprofits using YouTube the right way?

Posted by on 11:26 am in Blog | Comments Off on Are nonprofits using YouTube the right way?

Are nonprofits using YouTube the right way?

Have you enabled the donate button on your YouTube channel? The YouTube Nonprofit Program gives your nonprofit its own channel. Outside of a video that’s prominent on your nonprofit’s website, your own YouTube channel is the most important place to show your videos. Not a general YouTube posting, but posting on your own nonprofit’s channel. Another step you must take: YouTube’s own data says less than 1% of nonprofits in North America, the UK and Australia turn on the donate button. Some of the ways the program helps...

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