Have you enabled the donate button on your YouTube channel?
The YouTube Nonprofit Program gives your nonprofit its own channel. Outside of a video that’s prominent on your nonprofit’s website, your own YouTube channel is the most important place to show your videos. Not a general YouTube posting, but posting on your own nonprofit’s channel.
Another step you must take: YouTube’s own data says less than 1% of nonprofits in North America, the UK and Australia turn on the donate button.
Some of the ways the program helps your channel:
Take some time to learn about the program, and your nonprofit could see a boost in the effectiveness of your videos. They offer you a Playbook Guide PDF to help your nonprofit get started.