Some favorites I keep going back to:

Made to Stick,” by Chip Heath and Dan Heath. I wish everyone launching a video project would first read this book.

Presenting to Win,” by Jerry Weissman. Book recommended by Tom Ahern, the guru of writing for nonprofits. Jerry coached leaders in top companies to use the art of storytelling when making business presentations, and they had amazing results.

The Lost Art of the Great Speech,” by Richard Dowis. How to write speeches, and deliver them. Great advice you can apply to videos as well.

Keep Your Donors: The Guide to Better Communications & Stronger Relationships,” by Tom Ahern. Anything written by Tom is full of priceless advice for communicating with donors and customers.


Mary is a freelance video producer in Seattle. She creates videos for you that help your business or nonprofit grow. Visit her LinkedIn page, and see her videos on Vimeo. You can reach her at