How is your nonprofit doing as we close in on the halfway mark for 2013? The Nonprofit Marketing Guide website created a fascinating infographic about trends. How does your nonprofit compare with the results from their survey?

• Social media is starting to edge out email for marketing.

• For social media, nonprofits are using mostly on Facebook (94%), then Twitter (62%) and YouTube (42%).

• Some 76% of nonprofits email appeals at least monthly. The average nonprofit sends direct mail quarterly.

• Nonprofit communicators focus most of their time, in this order:  writing articles for e-newsletters, posting updates on Facebook, working on events and writing articles for websites.

• What scares nonprofit communicators the most? Not keeping up with changes in social media.


Mary is a freelance video producer in Seattle. She creates videos for you that help your business or nonprofit grow. Visit her LinkedIn page, and see her videos on Vimeo. You can reach her at