Some lessons from an infographic compiled by Video Explainers…

Celebrities do not guarantee engagement.

Videos produce the best click-through rates.

What’s the best length for videos on the web? Short and sweet. You have under 15 seconds to hook your audience. For your website, consider a couple very short videos along with a longer piece with some more substance. And by longer, it’s best to stay under three minutes when on the web. You could go longer than three minutes when you have a captive audience at a meeting or event.

Who watches social media videos the most? Women make up 63 percent of the people who watch videos on social networks.

When a social network site has video, viewers are three times more likely to interact with the brand.


Mary is a freelance video producer in Seattle. She creates videos for you that help your business or nonprofit grow. Visit her LinkedIn page, and see her videos on Vimeo. You can reach her at