Some lessons from an infographic compiled by Video Explainers…
Celebrities do not guarantee engagement.
Videos produce the best click-through rates.
What’s the best length for videos on the web? Short and sweet. You have under 15 seconds to hook your audience. For your website, consider a couple very short videos along with a longer piece with some more substance. And by longer, it’s best to stay under three minutes when on the web. You could go longer than three minutes when you have a captive audience at a meeting or event.
Who watches social media videos the most? Women make up 63 percent of the people who watch videos on social networks.
When a social network site has video, viewers are three times more likely to interact with the brand.
Mary Peterson Video Productions is based in Seattle. I help you create engaging and effective videos for your business, nonprofit or organization.
Latest posts by Mary (see all)
- Ten types of fundraising videos that work, and three that don’t - May 10, 2021
- Fundraising videos 101: Primer about effective videos, and ROI - April 20, 2021
- How Ted Talks can improve your videos - February 20, 2021