Some lessons from an infographic compiled by Video Explainers…
Celebrities do not guarantee engagement.
Videos produce the best click-through rates.
What’s the best length for videos on the web? Short and sweet. You have under 15 seconds to hook your audience. For your website, consider a couple very short videos along with a longer piece with some more substance. And by longer, it’s best to stay under three minutes when on the web. You could go longer than three minutes when you have a captive audience at a meeting or event.
Who watches social media videos the most? Women make up 63 percent of the people who watch videos on social networks.
When a social network site has video, viewers are three times more likely to interact with the brand.
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