• You may be tempted to just get the facts out about your cause. But it’s stories that make us care.
• Our minds process information best when it’s in story form. We remember what we see and hear when it’s told as a story. No matter what you are saying, build from a beginning to a middle to an ending.
• We are social beings. We mirror others. Seeing someone take an action has a much greater impact on us than having someone just talk about the action.
• Use stories at all levels of your communication with donors and customers. Instead of putting a dry statistic in your annual report, tell a story. Use a short anecdote to illustrate a fact. Your information will sink in, and will be remembered.
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