My Blog
Mary Peterson Video Productions LLC in Seattle
Ten types of fundraising videos that work, and three that don’t
Planning your fundraising video? Look at your donor cultivation cycle. Where could you use a boost? Here are 10 ideas to get you rolling. 1. The Big Picture Video: Your “must have” fundraising video Prospective donors will check out your website. And you know what...
Fundraising videos 101: Primer about effective videos, and ROI
Fundraising videos can be a powerful tool, when done right. Some tips... A problem with donor retention is a big, expensive problem. Most likely you can pinpoint the reason: lackluster donor communications. Donors fail to emotionally connect with your nonprofit. But...
How Ted Talks can improve your videos
Ted Talks show that you can mesmerize an audience through words. So I bought a copy of “Ted Talks: The Official TED Guide to Public Speaking,” by Chris Anderson, the head of TED. Some highlights... I like his description that public speaking “is the key to...