by Mary | May 10, 2021 | Blog
Planning your fundraising video? Look at your donor cultivation cycle. Where could you use a boost? Here are 10 ideas to get you rolling. 1. The Big Picture Video: Your “must have” fundraising video Prospective donors will check out your website. And you know what...
by Mary | Apr 20, 2021 | Blog
Fundraising videos can be a powerful tool, when done right. Some tips… A problem with donor retention is a big, expensive problem. Most likely you can pinpoint the reason: lackluster donor communications. Donors fail to emotionally connect with your nonprofit....
by Mary | Feb 20, 2021 | Blog
Ted Talks show that you can mesmerize an audience through words. So I bought a copy of “Ted Talks: The Official TED Guide to Public Speaking,” by Chris Anderson, the head of TED. Some highlights… I like his description that public speaking “is the key to...
by Mary | Jan 8, 2021 | Blog
Fred Rogers loved his audience. An article in The Atlantic shows how carefully he crafted the scripts for Mister Rogers’ Neighborhood. These are great lessons we can apply to donor communications, customer communications and our daily conversations. The show’s...
