Ten types of fundraising videos that work, and three that don’t

Ten types of fundraising videos that work, and three that don’t

Planning your next fundraising video? Look at your donor cultivation cycle. Where could you use a boost? Here are 10 ideas to get you rolling. 1. The Big Picture Video: Your “must have” fundraising video Prospective donors will first check out your website. And they...
Nine rules Mr. Rogers can teach us about video scripts

Nine rules Mr. Rogers can teach us about video scripts

Fred Rogers loved his audience. An article in The Atlantic shows how carefully he crafted the scripts for Mister Rogers’ Neighborhood. These are great lessons we can apply to donor communications, customer communications and our daily conversations. The show’s...
Fundraising videos 101: Primer about effective videos, and ROI

Fundraising videos 101: Primer about effective videos, and ROI

Fundraising videos can be a powerful tool, when done right. Some advice… When you have a problem with donor retention, you have a big, expensive problem. Most likely you can pinpoint the reason: lackluster donor communications. Donors fail to emotionally connect with...
How Ted Talks can improve your videos

How Ted Talks can improve your videos

Ted Talks show that you can mesmerize an audience through words. So I bought a copy of “Ted Talks: The Official TED Guide to Public Speaking,” by Chris Anderson, the head of TED. Some highlights…   I like his description that public speaking “is the key to...