My Blog

Planning your fundraising video? Look at your donor cultivation cycle. Where could you use a boost? Here are 10 ideas to get you rolling. 1. The Big Picture Video: Your “must have” fundraising video Prospective donors will check out your website. And you know what...

Fundraising videos can be a powerful tool, when done right. Some tips... A problem with donor retention is a big, expensive problem. Most likely you can pinpoint the reason: lackluster donor communications. Donors fail to emotionally connect with your nonprofit. But...

Ted Talks show that you can mesmerize an audience through words. So I bought a copy of “Ted Talks: The Official TED Guide to Public Speaking,” by Chris Anderson, the head of TED. Some highlights...   I like his description that public speaking “is the key to...