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Mary Peterson Video Productions LLC in Seattle

Nine rules Mr. Rogers can teach us about video scripts

Nine rules Mr. Rogers can teach us about video scripts

Fred Rogers loved his audience. An article in The Atlantic shows how carefully he crafted the scripts for Mister Rogers’ Neighborhood. These are great lessons we can apply to donor communications, customer communications and our daily conversations. The show’s...

Fundraising videos 101: Primer about effective videos, and ROI

Fundraising videos 101: Primer about effective videos, and ROI

Fundraising videos can be a powerful tool, when done right. Some advice… When you have a problem with donor retention, you have a big, expensive problem. Most likely you can pinpoint the reason: lackluster donor communications. Donors fail to emotionally connect with...

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