World Vision’s Campaign For Every Child

World Vision’s Campaign For Every Child

World Vision thinks big about tackling poverty, and I produced their recent capital campaign videos. For Every Child aimed to raise $500 million to save the lives of 20 million people, 10 million of them children. The campaign has finished and they raised $504.7...
Use SEO in video marketing for nonprofits and businesses

Use SEO in video marketing for nonprofits and businesses

How do you use video SEO…VSEO? First, you need to keep up on the mysterious and ever-changing algorithms of YouTube and Google. And it is ever changing. Here are some tips I’ve collected on VSEO for video marketing with organic search. What’s most important for page...
Mary Peterson’s Demo Reel

Mary Peterson’s Demo Reel

A sampling of Mary’s projects. She is a video producer, writer and editor. In this demo reel, Mary worked with fantastic World Vision photographers for the overseas footage, and shot the domestic videos herself. Animated graphics were put together by Heather...
Video trends in online marketing

Video trends in online marketing

(Posted 2016) Everyone wants that elusive viral video. But actually, just adding video into your marketing plans can do wonders. It’s time for you to make video a priority in 2016. Some trends… The big picture: Cisco predicts that video will make up 69 percent...

Is it facts or stories that move us to action?

How do you craft your marketing message for a video? New research on human rights campaigns found that personal stories are powerful. If you need someone to take action – such as donating or signing a petition – you must focus on a personal story. What about...

Two quick tips for better videos

1.  DoGooder site by See3 communications in Chicago collects some great cause videos. Browse their site for inspiration. 2. Enroll in Introduction to Public Speaking on Coursera. No matter what your field of work, we all work in communications. Dr. McGarrity at the...

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