by Mary | Nov 13, 2015 | Uncategorized
How do you craft your marketing message for a video? New research on human rights campaigns found that personal stories are powerful. If you need someone to take action – such as donating or signing a petition – you must focus on a personal story. What about...
by Mary | Nov 2, 2015 | Uncategorized
1. DoGooder site by See3 communications in Chicago collects some great cause videos. Browse their site for inspiration. 2. Enroll in Introduction to Public Speaking on Coursera. No matter what your field of work, we all work in communications. Dr. McGarrity at the...
by Mary | May 13, 2013 | Uncategorized
Some lessons from an infographic compiled by Video Explainers… Celebrities do not guarantee engagement. Videos produce the best click-through rates. What’s the best length for videos on the web? Short and sweet. You have under 15 seconds to hook your...
by Mary | Apr 9, 2013 | Uncategorized
1. Plan! Lay a good foundation. Know your goals. 2. Know your audience. What moves them? 3. Be a good a student. Learn what works in video, and what doesn’t. 4. Video is not like print. It’s a slice of life. It should flow like a conversation with a...
